5 reasons why the world is finally ready to tackle climate change... in 60 seconds.Posted by The Guardian on Friday, 27 November 2015
I saw this video on the weekend, and thought it was very good. It tackles the issues of climate change in an interesting and dynamic way.
I also watched last nights new, and paid attention to the report on climate change, and the demonstration that occurred across the country recently, and indeed across the world all in advance of the upcoming UN summit in Paris.
Protesters call for people to consider climate change, and for it to be tackled. The use of fossil fuels to be done away with entirely.
Eco Activists 'Brandalism', artworks aimed to be like advertising campaigns that raise awareness about climate change, the overuse of fossil fuels and corporate involvement in this, with regards to advertising and consumerism.
These images are all fairly effective at communicating some of the pressing matters with regards to climate change, and how our leaders, and big brands seen to endorse positive work on climate change are perhaps a bit of a con, their iconic - ness being used as something of an appeal to a false authority.
It's quite a brutal campaign, and its tone is too cynical and finger pointing to fit in with the kind of nature of campaign that I would like to consider creating to answer this brief.
But it does give good food for thought, and a serious issue does need a serious campaign and promotion to get people thinking about it.
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