Beginning this brief:
What would make a future brighter for our society?
- Define our society.
- Look up solutions and problems that we everyday humans can do to combat climate change.
I want to keep this brief achievable, as I have Cop and so many other things to be contending with, so my aim is to see if I can condense something in response to this down into simple image, that can be the basis for a very strong campaign.
This is one of the judges:
abandoned
He has a lot of experience in big big branding. Here is an extract of his rationale from his website.
"through creativity anything is possible and uses creative thinking to effectively problem solve."
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