Vice and Rule Britannia
Vice is an online that reports on some of Britain's youth culture. It s take on it is aimed to be a one that looks more undercover or reveals surprising things. There is a sense of humour loosely behind it
Key words:
Youth
Youth Culture
Nefarious
Online Den
British
Undercover
Behind the scenes
Different/Surprising and New.
We need to create an ident that is perhaps somewhat iconic, and that celebrates all of that.
Contextual Research:
Hand drawn type:
Rule Britannia's Current Ident
At the moment their ident is very simple, a faded and tattered British flag waving in a stylised breeze that fades into 'Rule Britannia', the font isn't very exciting and doesn't really communicate anything extra about itself.
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