Wednesday, 22 April 2015

Contextual Research - Cancer Advert


I saw this advert and thought it was quite striking, and very interesting to find a way to try and communicate the emotional and mental struggles for suffers. It feels more rare for an television advert to communicate and campaign about a major illness in a conceptual way such as this.

I like the way that is very effectively communicates how individuals can feel hopelessly and vastly alone in their struggles, and how they can be going though all this in any situation, such as even the pub with friends. it also so shows how other individuals can help in just a little and achievable way that might makes all the difference.

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