Penguin Random House Adult Fiction Design Award

Oranges Aren't the only Fruit

The Brief

Jeanette Winterson’s writing is vivid, experimental and imaginative and your cover design should reflect this.

It should appeal to a contemporary, enquiring and literary readership.

This book has been chosen because there are many themes and layers within. Try and reflect this in your design.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

Here is some of my development for this brief, since I was trying to turn it around fairly quickly I didn't spend a long time articulating out very clear or legible development plans to other people, but here are a few of the ideas I sketched out:

Here is some contextual research into Penguin book covers that I find interesting and appealing on pintrest:

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