Considerations for my Shark big Kahuna Project.

I am always unconfident and unsure as to how I should write an email for making a contact.
The one that I am currently struggling with, is contacting Andy Cornish, a global Shark Programme Leader for WWF.

My sharks project

• Academic support. (is the book going to be educational)
• Charity - could this be a part of a charity conservation campaign?
• WWF are a potential partner, to create the book together.
• Natural History Museum
• Natural Science Museum - Visit these, contact them and ask questions. Research this way.
• Welcome Trust - Do they have talks and seminars that this could be used in?
• Tone of voice of images - too dry = boring, too playful = not taken seriously by all.
• Will the book be interactive, Playful?
• Discovery Center.
• Educational and research teams at an Aquarium.
• Could you create a supporting animation with info-graphics?
• Arts Council Sites, Natural history museums Forums - for collaborations searches. 
• Funding Streams - Charitable, Publishing Houses?
• This could be the start of a series.