Project Proposals - Moving Pictures Final

My tutorial, and general progression with my work has suggested that my previous intended proposals for studio brief two, Moving Pictures, are just to complicated and frankly a bit mad. So what I am going to do is go for a much more simple and hopefully effective approach.

I am changing my idea quite thoroughly for this. Simplifying it right down so that it is achievable and manageable.

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 2 PROJECT PROPOSAL: Moving Pictures

I intend to produce ……

4 animated stings, advertising Terry Pratchett's Discworld Series.

The content will focus on (identify 3 specific themes, texts or concepts)

1. The characters from the Discworld. I will base one sting on four quite iconic characters from this series. 2. The humour's nature of these characters, and thus the series in general. 3. The magical, creative, and strange nature to it. 4. Celebrating the wonderfulness of the characters and the series.

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1. The humour of this series. 2. The inventiveness of these characters, and thus a reflection of the Discworld. 3. The strange, magical and quite different tone of it.

To an audience of ….. (name 3 characteristics)

1. Younger people, perhaps even children - This might spark their interest. 2. Fan's and lovers of the Discworld and it's many iconic characters. 3. People who do not know about Terry Pratchett or the Discworld.

Individual Practice

The Problems I aim to Solve are:

• Raising awareness for Grandparents day.
• Encouraging people/families to invest in a quality (not cheap) flower delivery service.

In order to solve these problems I will:

• Create a campaign that raises the profile of grandparents day and the idea of spending more time with and on your grandparents.

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc)



To an audience of...(name 3 characteristics)

Contextual Reference for Responsive Interflora

I have been studying flowers painted and created by Sarah Maycock, for my individual practice brief Interfora. Her inky and free brushstrokes have wonderful sense of expression, yet the media and inclusion of some careful intricate detail gives them a delicate and refined sense. I want to have a go at painting flowers in this way, as I believe this could speak very well to the guideline of Interflora, that they specified in their brief and tone of voice information packs.

Responsive - Refined brief

Refined Brief

peer feed back and intitial ideas and considerations

Post Progress Surgery

Animation

• Hand drawn approach, and going for an expressive drawing under camera, with a mix of drawn animation, could be successful and potentially my animation might not be a struggle after all - I should much sooner rather than later.
• One big 60 second animation is a lot of work, and if I run out of time its could go 'horribly wrong'.
• My alternative to this was to create a series of stings that advertise different books from the Discworld, but my concern is that this is a lot of extra research and work, and I have spent so much time now focusing on the one book Equal Rites.
• So instead an answer is to produce a series of stings on key characters from the Discworld!
• Producing a series of stings means that if I am struggling with it and or running out of time, then I will still have 'done enough to pass and answer the brief'. I wan't to make this clear that this is not what I am about, and do not plan or intend to have to treat this brief this way, but this was a very valid point mentioned by my tutor and I suppose the path to hell is paved with good intentions - lol that's too dramatic.
• Using the stings of the characters is an approach that I think will allow me some more spontaneity and freedom which I think will benefit my approach to making and drawing them!
• So I need to go and get under camera and base the projects future and direction the results of this. 

Printed Pictures

• My work and plans for this seem okay so long as I keep pressing on and sticking to my personal deadlines.
• If I am using colour then I need to illustrate for the colour.
• My print doesn't necessarily have to be the size of my plate, it is the size of the paper that I print it on. 
• I should also bear in mind where I might leave space for type for my images being proposed for a special edition book of the story.

Overall:

• My timescales are good. If I stick to them then really I could be okay and on track - but that's only if I stick to them. 
• I wasn't sure about the sketchbook situation with regards to the three separate briefs and wether or not I had to separate them into new sketchbooks for marking. It suits me quite a lot to have all my drawing and research in the one book - so long as I clearly separate out and document this on my blog then it's okay fir me to work in this way!

Project Proposals for Moving Image

BA (Hons) Illustration - Level 05

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 2 PROJECT PROPOSAL: Moving Images

I intend to produce ...... A sixty second animation covering the plot summery for Equal rites.  Or if this is not allowed (as in what context/for what purpose would this exist realistically?)

The content will focus on (identify 3 specific themes, texts or concepts)

1.  Fantasy 2. Humour 3. magic

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1. 2. 3.

To an audience of ..... (name 3 characteristics)

1. 2. 3.

Animation Tone of voice and Imagery

I started some free and playful drawings of key scenes and moments in Equal Rites. I was actually surprised and pleased with these results and how descriptive they were turning out. This carefree approach does give the characters some more expression. I will go and have a play at doing some drawing in dragon frame and simply documenting it as I go and see what results this will lead to.

My Rough Plan for Printed Pictures

I plan to create eight etchings, 100 x 100 mm. Here is my initial plan, by Monday I need and plan to have solid proposals and compositions to take forward to beginning the print process.

Christmas Card Design

Now I'm definitely on an Illustration course there is absolutely no escaping creating my Mothers Christmas card design.

Here's the development of my final image:

I went through quite a lot of tests and different drawings before I even got to this stage, it can be hard to decide what to do when you have such an open brief. I redrew and re-rendered the moose several times, I think that the final one is one of the better ones, and I'm pleased that for once I pushed myself to do this. My 'client' wasn't fond of my repetitive tree background, so I changed it in the end. Those designs weren't the nest for a number of reasons, they didn't quite work. The Moose was just sort of floating and the text didn't really stand out clearly enough in the red. I'm not overly fond of the background colour choice, but this could come down more to personal preference, the colour does work quite successfully with the card, although weather it speaks of Christmas is very debatable. I actually am quite please with the way the type, or image as type worked out. It reflects and adds to the general tone of voice of the card and its imagery, and probably looks a bit more professional (weirdly) than whatever font either me or my mother would have chosen - font is definitely something I have almost no experience with at all.

The Final Design

We generally corresponded over email, as I was putting the design together in photoshop I would take a screenshot of potential final artworks, or just the general development of the image, and then I would base my decisions on what changes I would make next from the feedback I received. Generally they were little requests or changes they would like made, I found this a relatively fast and easy way to work with a client, however it did take quite a long tome towards the end when it came to what format they wanted it sent in and file sizes. Production wise this project is very easy for me as she already has a company that she will use to print my artwork onto cards. This is probably the more practical and economic way, definitely with regards to my time, as she needs in excess of 100 cards, and this also gives my work such a professional finish which is exciting.

I also developed on the repetitive tree pattern on request for 'gift tags'. 

I tidied up the tree's and experimented with some textural backgrounds.

Coming back to this now after Christmas, it was nice to see my card in so many relatives and family friends homes, but I would say that it's certainly a design that does look better on screen. Perhaps in the future I will find a way to make them more impactfully textural. 

Printed Pictures Project Proposal [Three]

BA (Hons) Illustration - Level 05

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 3 PROJECT PROPOSAL: Printed Pictures

Brief A series of simple yet (hopefully) beautiful etchings, based on Terry Pratchett's Discworld novel, Equal Rites. They will be small, about 100mm x 100mm. Eight, although as etching is a time consuming process, it could only be six.  They will be off interesting and important key imagery, motifs and symbols. These could be displayed in a special edition book, and are to celebrate Pratchett's book.

Background/Considerations (Tone of voice/mood, audience/context, Form/Format. Colour/media etc.)

Detailed, interesting, refined. Must convey sense of strange, and sense of humour and fantasy. In sepia coloured ink for the etching, then selected areas can be hand rendered with watercolour. It is aimed at Terry Pratchett lovers, but also with the hope of enticing new audiences, perhaps through a love of print.

Deliverables

A series of 8 100mm x 100mm etchings, that contain imagery that have the scope to be displayed in a special edition book.

Interim Deadlines

Have my final imagery ready for Monday 1st of December. Have undergone some tests and know my background imagery/compositions by Friday the 5th of December. All Printing to be completed a week before the final deadline.

Sound Study Task

http://oliverjeffersworld.com/spaceman/

Here (above) is a link to a page which uses animation and simple sounds. These sounds help to enhance and accent the animation. With regards to this one it helps to communicate what is going on, the noise is a literal one - i.e. a monster roaring. There are several things going on at once on this page, so the specific sound alerts you to the main area of action/focus. 

Above is another piece of animation, that uses sound in a way that really accents and enhances the experience of viewing it.

My Own Moving Images

I'm not quite sure how to go about adding sounds to my own animations, so I had a brief disscussion with my tutor which was helpful.

I do want to further the magical theme and atmosphere of my moving pictures, so I will go and have an explore and see if I can find some sounds or potentially even music which further this. Here are some starting ideas:

• Use my phone and go out and record some sounds. 
• Be experimental.
• Little musical instruments?
• Wind up?

How to Add sound to My after effects files:

As an MP3 or Wav, put file in the folder with all of your footage.

drag down and position it where you want to, and you can fade in and out.

Peer Feedback on Printed Project Proposals - 21st November

(TYPE THIS UP)

PEER FEEDBACK:

My Newly revised, edited and Proposed Brief:

Feedback on this, and Questions raised on it:

Magic

Some textures based on the collected sea life imagery that I think has the potential to look aesthetically along the lines of magic. Some interesting textures, blends and colours at any rate. I put them through photoshop to bring out the best of their colours. 

Here are some textures I have created from looking at some sea life reference, I think that they can make good imagery for magic.

The copper plates I have created from stretched out bits of copper pipe have a unique and pleasant look about them, these textures could be really interesting too. Especially the ones that I cut open myself, I wasn't very neat at it, so those plates had lots of extra scratches and marks on them

Exploring copper plate textures.

Aesthetics of animation

I think that I will go for quite a rough/sketchy hand drawn approach, as this way of drawing for me I often find it much easier to give my characters some quite interesting expression and movement. 

I hate to try and compare myself to the masters, but I think I will look at the techniques of Quentin Blake, as his iconic tone of voice very much creates simplistically charming characters that seem to have so much expression and movement in so few lines.

Test Animations

For my final animation I wonder if I would like to go for quite a hand drawn approach. Here I am roughly testing out producing a bit of animation where I simply add more to a drawing:

I just created with the stop motion app, so it's not well presented and set up, neither is it very good quality, but it does give an overall feel.

• The quality of line suits the slightly jerky aesthetics of approach to animation.
• To create my whole animation in dragon frame like this will take a lot of time, but for some aspects it does speed up the animation process dramatically.
• It is a bit too static, I need to incorporate this with more hand drawn frame by frame so that her body and etc can all move around and be a bit more interesting and movement-wise be more accurate.

Josh Kirby

 Some writing from Josh Kirby's website. Its why I like fantasy over science fiction too - I'm just not as talented enough at drawing to be able to achieve drawing and visually communicating it in the immense way that he can.

I have been quite inspired by Kirby's imagery and character design for the story of 'Equal Rites'. 

Drawn Frame by Frame Animation Study Task

I had some troubles getting these into a video sequence, as the frames kept appearing in the wrong order.

Reference Imagery

One of my etchings I think I would like to base around the librarian of the story, who happens to be an orangutan. 

Etchings - Contextual Refrence

http://uk.pinterest.com/jb25131825/etchingprintmaking/

Here is a link to a pintrest board, with lots of etchings that I find quite beautiful or inspiring in some way or another.

Contextual Refrence

Helen Clark

Helen Clarke is a fine art printmaker. 
These image and the quotations are sourced from her website, Woody Pear. (http://www.woodypear.com/etchimages1.html)

"Red Chair
The Australian Kestrels live in our patch, using the surrounding paddocks to search for their food. I began considering how the loss of habitat
might affect this clever bird. Already they live around the buildings, using any facility they need including the dog's water bowl. Perhaps they would find a novel solution to the problem of a place for their nest!

50 x 35cm, etching with hand colour, edition 40"

Hand Coloured Etching. 

Rendering my etchings by hand is something that I would be interested in attempting, it has really successful and striking results with this red chair one here. 

Eucalyptus preissiana - a study

A straggly mallee with lemon coloured flowers from the southwest coastal area of WA.
30 x 10cm, hand coloured etching, edition 40. 

The detail in these fonts is very beautiful, and I would like to be able to show off some detail such as this with my own prints, however I think that the colours and even the very observational quality of line in these images does make them slightly less impactful and exciting as I would want to aim for in order to justify Terry Pratchett's works nature. 

Dryland Mallee

Story Boarding Difficutlies

After This Peer Review I was left feeling a bit helpless. I know I need to go and plan out and do lots of storyboarding to get my ideas down, but every single time I attempt this I draw lots of blanks and can't produce anything. So after speaking to my tutor about this and the way that my project is developing

I think that I will now make a series of 10 seconds of stings that advertise some of Terry Pratchett's stories. as before I was looking at creating the single sixty second one, but my tutor pointed out to be that this would make it more about my chosen author, and wouldn't really make sense just being based on this one book, I need to remember what I am making it for/have a clear idea. So I now aim to make some teaser stings advertising some of his stories, and these can perhaps be aimed at anyone who has never considered Terry Pratchett's stories before, and can hopefully be seen as a celebration of them to those of whom have. Once again I had forgotten to keep the brief in mind.

With regards to my difficulties in story boarding, my solution can be to work backwards, and show my story boarding development after I have created some imagery and animation. 

Creating my Animations:

Partly due to the nature of how I work, and also what I am trying to create, it may be able to work experimentally and let my work develop through experiment and simply making and creating. A good place to start can be to work from my sea life imagery which I am using as a bit of a reference to create magic imagery.

• Of course, I need to have a clear plan of roughly what my story but most importantly my message and concept is.
• And I will have to try a practice one of these very early on to see if this will work for me and lead to successful places, so that if it does just lead to chaos, irrelevance and nobody knowing whats going on or what I am trying to make it about I can go back to square one and get myself a clearer plan.

Moving Pictures Peer Review Crit:

Moving Pictures Concept Review

My Typed up Peer Feed back:

Comment on the selection of themes, content, concepts, or messages (are they specific enough and are they appropriate to the selected author, texts or research)

• Terry Pratchett Equal Rites
• Explore/celebrating - need more focus.
• capture humour
• Interesting idea for and animation book concept
• Existing proposal should be expanded upon after this crit.

Comment on the Visual concept of the proposal (are the decisions about aesthetics, media, colour, appropriate to the intended tone of voice, mood and or/concept)

• Beginning to think about possible aesthetics hand drawn and cut out materials
• Misogyny in heavily placed theme - try to keep this as an undercurrent theme
• Evidence of Visual development on blog (needs more further developed work however too)

Comment on the clarity with which the audience or context has informed decisions relating to format, duration, media, and content.

• Fans of Terry Pratchets work
• Blog shows evidence of critical analysis of contextual references. Excellent.
• Critical analysis of artists/work.
• Good stuff!

Comment on the Extent to which the planning of time and resources has been effectively considered in order to enable the production of the proposed work in the time available. (Are the action plans and project management sheets specific with regards to workloads, deadlines and timescales)

• Need to start story-boarding work to make more sense of the final piece
• This has not been documented on my blog

Suggested action plan:

Actions/Reason:

• Look towards other more specific animators work, to help me gain some more useful clarity.
• Story boarding/to make clear my proposal and content, to others and myself.

Here is my own Action plan that I took along to the crit:

• Find some more truly inspirational (including still illustration) to help me discover my desired aesthetics. (Look in books and on specialist websites)
• Draw out practices for what I want to precisely illustrate/communicate.
• Re-read the book, identify out my moments and then illustrate them - or explore in my visual journal.
• Ask and find out about how to produce this style of book animation format.
• Complete all outstanding blog work and update.

Progress Tutorial

Tutors Comment:

Define specific deliverables as discussed. Simply your ideas for etchings and decide on scale and format. You need to inform your decisions with contextual references.

Student Response/Self-evaluation:

I have forgotten to keep the brief in directly in mind - I need to go away and take on board this advice and write up a very clear and specific plan for the future, this will help me to see where I want to go and what I need to do.

• I need to go and tidy up my blogs, use issue, type up responsive and other such written feedback things, as this is always time well spent reflecting, rereading and reconsidering.
• Catalogue (and do) much much more animation/moving image work and development.
• There are some nice qualities of lines - so I should remember not to get too complicated, be simplicity and create beautiful lines.
• I need to re read the brief.

It could be good if I set myself up and planned, then expanded in the right direction. 

I must be carful of lapsing into this 'Jessie world' of mad tangents, far fetched connections and strange ideas, or else no one will have any idea what is going on, especially when this is crossed over with 'Terry Pratchett World'. 'Jessie world' and 'Terry Pratchett World' can come across more naturally in my animation. 

Contextual refrences

Requiem for Romance by Johnathan Ng

Requiem for Romance from Jonathan Ng on Vimeo.

I really like the ink backgrounds that move around this animation and the gestural, expressive brush pen aesthetics. they're really impressive effective. They give the whole animation a much stronger and more emotive feel to them, especially with the use of cooler colours. The very evident handcrafted nature of the ink running textures also gives this animation a sort of extra dimensional feel, where you are made to think about the animation being made by some one (that is relevant to the content of the animation|) as opposed to just watching a 2D box on a screen and being caught up in that single reality story.

SB3 Printed Project Proposals

BA (Hons) Illustration - Level 05

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 3 PROJECT PROPOSAL: Printed Pictures

I intend to produce ……

A series of 6 or possibly eight prints, of very small etchings, possibly in a square format. (would like to produce eight but will see how it goes as it is a lengthy process. They will be of motifs and key imagery which show off the themes and content of Terry Pratchett's novel Equal Rites. Perhaps even as part of a specialist series of illustration for the book, so two could well be the cover and end page and the rest could be found at the start of the chapters. Use magic/sea life imagery to create relevant backgrounds. I would like these etchings to be a beautiful celebration of the book and story.

The content will focus on (identify 3 specific themes, texts or concepts)

1. Iconic/key imagery and motives from equal rites. 2. Magic 3. Humour

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1. The over sense of Equal rites, the basic (odd and brilliant) characters and motifs. 2. The humorous strange qualities of This book and some of its many striking imagery.  3. The overall undercurrent faint but constant theme of the book of misogyny, and how it can't be justified other than with the argument 'just because!'.

To an audience of ….. (name 3 characteristics)

1. Quite a general audience, it could appeal to quite a few, but most of all it might be of particular interest to any who know the book. 2. Fan's of Terry Pratchett's work. 3. Book and prints lovers.

Contextual Animation References

Some Videos that I have found to be inspiring, and that I am looking at to develop along my ideas and what I think that I could achieve.

Aesthetics:

Pistache by Valérie Pirson:

• Like the tracing paper and backlit/light box set up and look.
• The cut shape jerky, erratic and fun movement of the characters, I find it adds to the delicate aesthetic of this particular piece, which is something that I lean towards creating with my own work.
• The colours and tones blend well and once again compliment the concept and message of this video.
• I like the mix of animation techniques, I find it clever and makes the animation more interesting and beautiful in its way.
• I like the way the it seems to move across a seemingly still image, i.e. when it shows the periodic table. - I think I might be interested in trying to convey some information in this more erratic way too.

Mystery Music - Nicolas Mahler (2009)

I quite like this drawing as you go approach, and the simplistic aesthetic of the line, although the look of the lines themselves is perhaps a bit too clean cut for what I am interested in. Its a fun piece of animation though, it demonstrates of playful a tool it can be.

Nicolas Mahler - MYSTERY MUSIC from Ulrich Troyer on Vimeo.

Birth to Nap, John Lane

Sketchy Draw line aesthetic, I particualry like the sense of movement, and to a clumsily portrayed degree here - charm.

Birth to Nap from John Lane on Vimeo.

Concept:

I would like to try and create an animation that developed and was displayed across a book and its turning pages, so I looked up some examples for reference and to see ways in which it might be effective for my ideas.

Dog from Meghana Bisineer on Vimeo.

Dog (2010) By Meghana Bisineer. 

The aesthetic and specific mood it creates of this isn't what I am quite aiming for, but this idea of having the frame for the animation as this 3D book with the pages turing as the sequence develops is one that I would quite like to achieve. I'm not a fan of the noise to this animation, but I suppose it lends to the dog digging more serious and sad aesthetic.

This is just quite cool but irrelevant really to what I am doing:

le livre qui tourne ses pages tout seul / version 3 from éditions volumiques on Vimeo.

Monoprinting

I made a series of experimental mono prints with a mix of gold and green ink, I used some scrim net to make them very textural, here are some of my results. Mono printing is such a fun process of built up layers. Its always good to practice.

This one is one of my favourites, the level of ink and whitespace is quite reasonably balances so its not too contrasting. It will be good to scan it in and use it as textures in photoshop.

I had a go at drawn line mono prints, but I had too much ink on my plate, an unrefined drawing tool, and most importantly - no clear plan as to what I am drawing, which is one of the most important things to do when printing. 

Rookie Error:

I wanted to quickly makes some hill shapes to use as a stencil and do some more quick monoprints, but I forgot about fundamental thing with stencils, that they print in the space you leave cut out, so my solid hill shapes obviously turned out white. Another reminder that print is a process that simply cannot be rushed.

Etching

Etching Workshop

Here is a quick guide as to how to continue with your etching plate once you have drawn on your artwork, so that it can be ready for printing.

• Carefully attach it to the side of the acid bath, so that the copper plate is submerged using liberal amounts of brown tape, as once it fall off it cannot be saved.
• Leave it in the bath for about half an hour to an hour, depending on how strong you want your line. 
• Rinse with cold water.
• Dry with blotting paper/newsprint.
• Remove the wax with turpentine.
• Good to go for printing once dry!

Applying the wax to the fresh and buffered copper plates, this is done using heat:

Here was my plate, with my artwork etched in and once it had been in the acid bath for an hour:

Here are my completed prints, I chose a burnt umber ink to print them with:

It was printed on the end of another two, hence why half appears not to have printed, I quite like this effect though, it helps make it look slightly less flat.

• As a Process I found this really exciting, and think that the quality of line that it can produce will suit me and my way of working. 
• The image itself isn't particularly strong, there is some fun and interesting going on though.
• It is important to have a very clear resolved image to etch and use as reference, however I was quite experimental with the beard and used only very loose imagery to create it, and the freedom of that perhaps brought out some of my better line qualities - them being freer and slightly more expressive came out quite nicely. (Well actually what I did was use some little snippets of octopus tentacle imagery - from my store of sea life pictures that I have been working from. So perhaps I can bear this in mind and try it again in the future)

Visual Journal - Sea life reference

Screen Printing!

My first attempt at screen printing

 I went for a two colour screen print. For the colour layer, mainly due to indecision but also as this was just a little collection of practice images which meant that I had total freedom over what colours I could have it. I decided to experiment with a selection of colours and make some unique and one off 'mad blends'.

Points to remember for the future:

• Although it was easy enough to align my second colour with the coda-trace layer, in the future I should definitely remember to use registration marks.
• I had to move about and change the way I fixed the screen onto the bed as this could make a huge difference to the quality of my print. (They are remarkably adjustable!)
• Ink can go along way, but to flood it well would always mean a better, cleaner quality print. 
• For making colours, consider which direction you want your blends to go, where will this make your eyes travel across the image?
• For best results on blends, blob some ink on before you flood the ink back, as this is where the colour for your next print comes from.
• Wear short sleeves and an apron!
• Have a pencil handy and keep your hands and everything as clean as possible.  

Printing my Lino's

Above are my first two prints of my lino cut! The face looks far from perfect, but for a first attempt I think it is still quite exciting. I actually quite like the texture of the background, it makes it so much more interesting.

I spent all of this morning producing more prints from my lino cut, I got a bit carried away. I used a mix of three different colours to produce some exciting 'mad blends'!

Responsive - Identifying the Audience and Brief annalysis

Identifying the Audience

Who is the Audience?

• Affluent 
• comfortable income
• 26-55 year olds.
• Secure working families.
• Disposable/semi disposable incomes.
• People with Grandparents.
• People who live further away from their grandparents.

Who should the Audience be?

• Families (26-55year olds) with a comfortable + semi disposable income, that have grandparents. (it might seem silly to keep specifying that its aimed for people with grandparents, as technically everyone does have them, but there are those who don't. They could have passed away, although that doesn't necessarily eliminate the need for flowers, also there are people who perhaps have been given into care, and so have never known their grandparents or even parents, etc.)

Who could the Audience be?

• Anyone who can afford slightly more premium brand flowers.

Why (could it be them)?

• At the end of the day this is a product on the market available to anyone that has the money to pay for it.
• It's not necessary to be rich to want to want to treat or surprise, or generally just be very nice to your grandparents.

What do they do?

• Work, earn money.
• Feel bad about not spending enough time with their grandparents. 
• Shop
• Spend time with their families
• Pick kids up from school
• Go out and about.

What do they buy?

• Food
• Clothes
• Gifts for others
• Newspapers
• Books
• Flowers
• Tv's and other such beyond necessity goods.

What do they want to be?

• A nice and good person/family member.
• Happy
• Comfortable
• Content
• A person that want's to make their grandparents feel remembered.

Brief Analysis

What are the five most important words?

• Brand
• Affluent
• Flowers
• Grandparents
• Awareness
• Quality

Five most important considerations?

• Audience between 26-55 (age consideration)
• Raising awareness (Their brand and grandparents)
• Seen as Quality and flower experts
• Must adhere to brand guidelines
• Encompass Interfloras brand values

Five related Products to this brief?

• High Quality flowers
• An efficient delivery service
• Leaflets
• Posters 
• Various media formats
• Gifts

Five related places?

• UK
• Rural
• Suburban (based segments)
• Affluent Town
• Home
• Media outlets

Here is someone else's response to these questions with regards to my Brief:

Five Most Important Words:

• Personal
• Grandparents
• Grateful
• Wealth
• Flowers

Related Products:

• Cards
• Chocolates
• Balloons
• Confetti
• Wrapping paper

Related Places:

• Wedding
• Funeral
• Dark
• Fancy Restaurant
• A vase

Considerations:

• How to boost brand awareness?
• How to reach out to young adults?
• What format will it be in?
• How to put a fresh spin on an old company?
• How to aim it at wealthier People?